116 AI agents. 68 database tables. 5 paying clients. $8,000 MRR.
Built by two founders for under $100 in total infrastructure cost.
Sovereign Stack LLC
Ted Davis, Co-Founder & CTO | Jaron Nalewak, Co-Founder & CEO
(888) 484-3828 | sovereignstackgroup.com
Home service contractors spend thousands per month on agencies that deliver templated websites and recycled SEO. Meanwhile, the way homeowners find contractors is fundamentally changing - and almost nobody is building for it.
Sources: SOCi 2026 Local Visibility Index (1.2% stat) | MarketingCode/BrightLocal (45% consumer AI usage) | Verified Market Research (market size) | Search Engine Land AI Local Visibility Report 2026 (30x harder)
Homeowners are asking ChatGPT, Gemini, Perplexity, and Claude for contractor recommendations. "ChatGPT recommended you guys" is becoming the new word-of-mouth. Google review usage dropped 12 points in one year.
Google Ads - $144-181 cost per lead, rising annually
SEO agencies - $1,500-5,000/mo, 6-12 months, no guarantees
HomeAdvisor/Angi - shared leads, 5 contractors per lead
Facebook ads - $50-80 per lead, declining organic reach
Yelp - declining relevance with younger homeowners
AI search visibility - be the answer when they ask
24/7 lead response - AI answers in under 10 seconds
Automated content engine - blog, social, city pages
Review automation - build authority on autopilot
Territory exclusivity - one contractor per trade per city
Sources: WebFX 2026 Home Services Marketing Benchmarks (CPL data) | Marchex AI Search Report | BrightLocal Consumer Review Survey (Google review decline)
Not a SaaS tool. Not an agency. ODIN is a network of 116 AI agents that runs every aspect of contractor marketing autonomously - prospecting, outreach, content, reputation, analytics, and reporting.
AI visibility scanning across 4 engines (ChatGPT, Claude, Gemini, Perplexity). Territory mapping. Prospect discovery and scoring. GSC and GA4 analytics. Competitor monitoring.
AI-written cold email with 10 subject line variants. Deep research on prospects. Proposal generation. Preview site deployment. Contract generation with Stripe checkout.
8-pass AI writing pipeline for blogs. Social media content. Photo processing with Gemini Vision. Citation building. Review automation. Schema audits. AEO optimization.
Telegram bot with 50+ commands. Daily automated pipeline (7AM-9:30AM). Self-improving rules engine (134 learned rules). Morning briefings. Real-time health monitoring.
Claude Sonnet for strategy and content. Haiku for classification. Gemini Flash for commodity tasks and vision. Perplexity for real-time web data. Every call logged, cost-tracked, and optimized. Monthly API spend: ~$12 to run the entire platform.
Single Hetzner VPS ($15/mo). PostgreSQL. Python. Cloudflare Pages for client sites. Hardened: fail2ban, UFW, TLS, prompt injection defense (14 regex patterns), input sanitization. 99.9% uptime. The entire system that serves 5 clients runs on one $15 server.
Target: Contractors spending $0-500/mo
Margin: ~93% (fully automated delivery)
Target: Contractors spending $1,500-5,000/mo on agencies
Margin: ~75% (some human oversight)
ODIN went live March 2026. Every client below is paying, active, and running through the system.
A contractor enters their business name. ODIN queries ChatGPT, Claude, Gemini, and Perplexity in real-time and shows whether AI recommends them - or their competitors. Then offers to fix it.
Free scan generates a 0-10 AI visibility score. 35% of businesses we scan are completely invisible (score 0-3). These are the highest-intent leads - they see the problem and want it fixed immediately.
Email-gated upgrade that scans a business across 6-7 surrounding markets. Shows exactly where competitors dominate. Captures lead with contact info. Every territory scan generates a qualified, educated prospect.
10 AI-generated subject line variants with tone-matched body copy via Claude Haiku. Each email links to the scanner or Lite checkout. All automated, all tracked.
134 rules learned from every outreach sent, every reply classified, every scan run, every content piece published. The system gets measurably smarter with each interaction. A competitor starting from zero cannot replicate years of accumulated intelligence.
Full-system clients get exclusive territory rights: one contractor per trade per city. Once a roofer in Reading, PA is locked in, their competitors can never access the same system in that market. Network effects through subtraction.
ODIN handles the entire lifecycle: find prospects, research them, generate outreach, close the deal, build the website, create content, track rankings, report results. No handoffs. No third-party dependencies. One system, one margin.
Generic tools require a human operator and don't understand the contractor vertical. ODIN knows what GBP categories a roofer needs, how to phrase outreach to a plumber, what queries homeowners ask AI, and how to generate content that ranks for "[service] in [city]". The specialization IS the product.
US home services market: $485B (2026). Growing at 18.9% CAGR. Projected to reach $893B by 2032. Digital marketing spend within this: estimated $5-10K/mo per company for mid-market contractors.
1.2M contractors in our target trades (roofing, HVAC, plumbing, electrical, landscaping, tree service) in metro areas. At blended $1K/mo ARPU = $14.4B addressable annually.
500 clients at blended $1,500 ARPU = $9M ARR. Conservative 0.04% market capture.
AI search adoption among consumers went from 6% to 45% in one year. Google AI Overviews are replacing traditional local pack results. Contractors who don't show up in AI responses within the next 12-18 months will lose market share permanently to those who do.
The ODIN architecture is trade-agnostic. Dental, legal, auto body, real estate - any local service business facing the AI search shift. Each vertical is a new territory map running on the same underlying system.
Sources: Verified Market Research US Home Services Market Report | MarketingCode AI Search Consumer Adoption Study | Search Engine Land AI Local Visibility Report 2026
Current MRR: $8,000 across 5 clients. Total infrastructure cost to run ODIN: $15/mo server + ~$12/mo AI APIs = $27/mo. The same $27 serves 5 clients or 500 clients - marginal cost of adding a client is near zero because ODIN automates delivery.
Human-dependent. 6-12 month timelines. Template websites. Generic SEO. No AI visibility strategy. High overhead, low margins. Cannot scale without hiring.
Tools, not operators. Require the contractor to learn and use the software. No content generation. No outreach. No AI search strategy. Self-serve = high churn.
Shared leads at $50-150 each. Contractor doesn't own the relationship. Race to the bottom on price. Zero long-term value built. Declining trust with consumers.
Autonomous AI that replaces the agency. Live in 48 hours. Contractor owns everything. AI search visibility from day one. Self-improving. Scales without headcount.
116 agents, 68 tables, 47 automations. Telegram command center. Multi-model routing. First 5 paying clients. AI Visibility Scanner. Total build cost: $55.60 in AI API calls.
Stack Lite at $497/mo with Stripe checkout. Territory Reports. Cold outreach pipeline with 10 AI-generated variants. Onboarding automation. Target: 20 clients, $20K MRR by end of Q2.
Paid acquisition driving scanner traffic. 2 sales reps closing pipeline. Referral program. White-label licensing for agencies. Target: 56 clients, $1M ARR run rate.
Self-serve onboarding portal. Expand to dental, legal, auto body. ODIN marketplace for third-party agent plugins. Territory franchise model. Series A or profitable operations.
Direct-to-contractor is our proving ground. Licensing ODIN to marketing agencies who serve contractors is the scale play. There are 25,000+ digital marketing agencies in the US serving home services. They all have the same problem: delivery is manual, expensive, and doesn't scale.
Agency charges clients $1,000-2,000/mo. Net margin: $7,500-17,500/mo on 10 seats.
Agency charges $1,500-3,000/mo. Net margin: $40,000-85,000/mo on 30 seats.
National agencies / franchise networks. Revenue share optional.
100 agencies at $5,000/mo average = $6M ARR from licensing alone. Combined with direct clients, total addressable revenue exceeds $10M ARR within 24 months. Licensing is 90%+ margin - we deploy once, they resell to hundreds of clients.
An agency with 20 contractor clients and 5 employees can replace 3-4 of those employees with ODIN. Content, reporting, SEO, and outreach all run automatically. Their margins go from 30% to 70%+ overnight. They keep the client relationship; ODIN does the work.
Designed and built the entire ODIN system: 116 agents, full-stack architecture, AI integration across 4 model providers, security hardening, deployment automation. Runs all technical operations solo. Systems engineering background with deep experience in automation and AI integration.
Drives go-to-market strategy, client acquisition, and business development. Deep relationships in the contractor space. Manages client success and sales pipeline. Background in local business operations and contractor services.
We don't have a team of 20. We have a system that replaces a team of 20. ODIN runs the daily pipeline, generates content, sends outreach, and reports results while we focus on closing deals and building the next feature. That's the point - the economics only work because the AI does the work.
The system is built. The product works. Clients are paying. We need fuel: ad spend to drive scanner traffic and sales capacity to close the pipeline ODIN generates.
At $1M ARR with 85% margins, the business is either ready for Series A or self-sustaining on operating cash flow. Investor gets in at the ground floor of a system that is already generating revenue.
ODIN replaces a full marketing agency with autonomous AI - at 1/10th the cost, running 24/7, getting smarter with every interaction. The infrastructure is built. Clients are paying. The market is 3.7 million contractors who need this and don't know it exists yet.
Ted Davis & Jaron Nalewak
Sovereign Stack LLC
(888) 484-3828 | hello@sovereignstackgroup.com
sovereignstackgroup.com
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